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However, the local market Merkato in Addis Ababa, has a China speaker cable lot of products including clothes from China. There is a lot of similarity in the mindset, culture and temperament among the people of both the countries,” Tadesse said.In terms of nature, Ethiopia is the fourth largest biodiversity zone in the world and claims to have more unique species of flora and fauna than any other African nation. Now a lot of people know and watch Indian movies.“We are in talks with Indian producers and trying to get them to picturise the movies in our country,” said an official of the Ethiopian Tourism Organisation. In terms of Indian movies, almost everybody now is able to have a cable TV in their house even in the remote areas,”

Soloman Tadesse, CEO of Ethiopian Tourism Organisation said here.The organisation ensures safety to the people visiting the country from neighbouring war-ravaged Somalia.Almost everyone who was asked about Bollwyood in the country- everyone has a unique story to share about Mother India.With the beautiful landscapes in Africa, many Bollywood movies have been shot in countries like Egypt and South Africa but Ethiopia has been untapped by the Bollywood producers despite the scenic beauty of the place. We also have a market here at Bahir Dar where these dresses are sold,” Bezawith, a local staffer at another resort said.Earlier, Indian movies were available with subtitles or sometimes even without that. With archaeological finds dating back more than 3 million years, its a place of ancient culture.“Cable TV brings Indian movies.“I have watched Karan Arjun and I love Shah Rukh and Salman,”

 Deteste, an employee at the Kuriftu Resort in Bahir Dar said.“We love Indian dresses.With the advent of cable television, movies are now being translated in the local language Amharic and made available to Ethiopians. Recently, an Ethiopian company started dubbing the movies in Amharic.Ethiopia, in the Horn of Africa, is a rugged, landlocked country split by the Great Rift Valley.While recent Bollywood blockbusters like Veer Zara, Kuch Kuch Hota Hai, Karan Arjun have earned their actors Salman and Shah Rukh Khan a huge fan following, thanks to their dubbing in local language Amharic, Ethiopians embraced the Mehboob Khan-helmed classic without even understanding a word of Hindi.It has 20 national parks, four wildlife sanctuaries, eight wildlife reserves as well as 18 controlled hunting areas. Even if they do not understand it, they watch it.The tourism department is now working to draw Indian producers to the country.

But still the people understood them without any knowledge about Hindi. Indian attire and dresses are also widely loved by the nationals.Other movies like Karan Arjun, Kuch Kuch Hota Hai, Veer Zara are favourites with Shah Rukh and Salman being the most loved actors in the country.“I watched the movie (Mother India) some 40 years ago.For Ethiopians, Bollywood is synonymous with Mother India and such is the popularity of the Nargis-Sunil Dutt starrer movie that it continues to enthral them even after 59 years of its release.“There are no security concerns with Somalia and all measures are being taken to ensure complete safety to the people coming to the country,” Tadesse said..“I love Mother India and cried for half-an-hour after watching it,” said Dorse, owner of a souvenir shop